HVAC, plumbing, roofing, and electrical companies spend $3K–$25K every month making the phone ring - then lose 10–20% of those leads to slow response times, missed calls, and zero follow-up. The revenue was already there. It just walked out the back door. Cactus closes that gap on both sides. Inbound: Every call answered in under 60 seconds, 24/7 qualified and booked directly into Housecall Pro, Jobber, FieldEdge, or ServiceTitan. No voicemails. No missed jobs. Outbound: Warm leads, dormant customers, and unworked estimates get proactively contacted - driving repeat jobs, cross-sells, upsells, and referrals without adding headcount. The result: 20–30% more jobs from the ad budget you're already spending. What that looks like in practice: → Roofing company, NC | $299K collected in 10 weeks. $1.41M pipeline created. 199× ROI. $48K of that revenue came in after hours — while the office was closed. → Plumbing & HVAC company, UT | $180K confirmed revenue in 4 months. 90× ROI. 58% of capture
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