# Easyplan — An AI-driven investment app for beginner investors in India

```yaml
url: "https://forg.to/companies/easyplan"
website: "https://easyplan.in/"
industry: "Fintech"
company_size: "1-10 employees"
headquarters: "MH, India"
is_hiring: false
open_roles: 0
verified: false
created: 2026-07-23
```

## About Easyplan

Easyplan is an investment app for beginner investors in India (kind of a cross between Betterment and Qapital in the US). We also provide users with a credit card secured by their investments.  We launched with money market funds and have ~40,000 customers who’ve invested (~40% MoM growth). The pandemic spurred interest among new investors, and our AUM has grown 3x since April 2020. And we’ve done this with a cost of acquisition that is 10% of the industry average.  Here’s the problem we see. Only 10% of the 100 million middle-income Indian workers have invested in the markets. This is despite the fact that they save ~30% of their income, making this a $325B potential market in assets under management.  However, current investment apps in India are built for active investors. With over 16,000+ mutual funds and 5000+ stocks to choose from, they are far too complicated for beginners, who make up most of the market. We’re building an AI - driven investment planning software that is design

## Links

- Website: https://easyplan.in/
- Forg: https://forg.to/companies/easyplan

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_HTML version: https://forg.to/companies/easyplan_